“I’m just terrible at every aspect of sharing what I do with people.  I feel like sharing content comes across as fake or forced, I don’t know how to even “express” what I’m doing or love to do to an audience.”. Sounds familiar? These are the exact words James, one of my students, wrote to me a few days ago. And not only him – actually, he’s one of many who has the same problem: how to sell without being salesy. There is a trick to make selling easier and more natural. But first…