We all know the importance of Instagram is growing every day. We see people succeed, build brands and businesses through it etc. and this usually happens with little support from companies like The Marketing Heaven. But can it help you build your fashion business? How can you use Instagram for fashion career? Is is really so important? It is. Here are the 6 reasons why.
All fashion world is on Instagram
Literally. You can watch the fashion shows live, you can check the newest collections, you can see the private life of the models and latest updates of the bloggers. Everything is on Instagram. The stats confirm it.
“Fashion brands are way ahead of all other brands in terms of Instagram performance. They receive significantly more followers and interactions which renders them one of the biggest and most engaging profiles on Instagram.” say Social Bakers.
Just look at this: 96% of US fashion brands are on Instagram.
What if I’m not a brand?
It doesn’t matter. Models are among the most followed influencers, but stylists, mua, photographers also get huge following. Why?
Fashion is visual so IG is perfect for it
Instagram is all about photos = about visuality. Fashion is naturally about beauty and aesthetics. Amazing pictures have always been used to promote it on billboards and in fashion magazines, so moving to Instagram was very natural for this sector. That is why you have to take care of the quality of your pictures and the visual side of your feed. These are the things that attract the followers first.
Instagramming became a separate profession
Many influencers who call themselves ‘bloggers’ are in fact ‘Instagrammers’ as IG is the only platform where they publish their content. Instagram became a way to build stellar careers, when nobody expected it. Examples? It completely changed the life of @songofstyle, who became one of the top influencers, attends all most important events (like Fashion Weeks, film festivals and award galas), wrote a book and made friends just through Instagram.
Bloggers, both lifestyle and fashion, need pictures to grow their business, thus they also need specialists: make-up artists, stylists, photographers, etc. That is why, if they are on Instagram, you should be there too. If you’re a blogger yourself, you can find brands to collaborate with through IG, as we saw the majority of them is active on this platform.
That’s why, when the next time your boyfriend tells you ‘You spend too much time on Instagram!’, you can say the truth: ‘Honey, I’m working’. 😛
Models are among the most followed influencers
This is just another proof that fashion reigns Instagram. Just look at these stats:
It’s easy to get found and noticed
So why is it crucial for you to be on Instagram and take a good care of it? Thanks to Instagram it’s easy to get noticed and connect with people from the industry. Of course, it’s not about spamming the top models, if they would like to collaborate with you (but if they’d notice you, that would be totally cool). The popularity of IG among fashion creatives is so huge that practically if somebody doesn’t have Instagram, doesn’t exist. In one place you can find collaborators and potential clients, build relationships that later can turn out to be crucial for your future and have fun at the same time. Your IG feed is like your online portfolio that can get a huge exposure.
Related: How to make your feed look good?
You can use Instagram for fashion career
Another amazing thing about Instagram is that it can help you build a community of fans, who can support and help you when you need. Also, if they love your work, they’re more likely to promote and repost it. They can also lead you to meeting more and more people who can influence your career.
Additional IG stats
Curious for me? Here are a few additional Instagram stats you may find interesting.
48.8% of brands are on Instagram.
If we only look at the top 100 brands in the world, 90% have an Instagram account.
Outside China, almost 50% of Instagram users conduct product research on social media.
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Posts with at least one hashtag gain 12.6% more engagement.
And posts with a location receive 79% more engagement.
Photos see more engagement than videos on Instagram.
The average engagement per post has grown by 416% compared to two years ago.
70% of the most used hashtags are branded.
To write this article I used the following sources: